Value Per Dollar
We have finished our survey of the fees charged by market-related Websites. We planned some changes in our fee structure and we wanted to know what most sites charge for a subscription. We discovered that 80% of the fees charged for a single subscription service were in the range between $95/month and $195/month. We did not count news feeds in this study. Nearly all charged monthly fees that were automatically charged against a credit card account. Customers did not have to keep renewing their subscriptions, because subscriptions continued until they were cancelled.
How We Keep Our Costs (and Fees) Low
We do not have to pay for customized software or hire outside companies or mathematicians to create our algorithms or spreadsheet formulas for us. We create, test, and refine our own search algorithms and spreadsheet formulas. That is also why our algorithms are more nuanced than the algorithms used at other sites. While there are a few sites that provide scanners, their scanners are relatively weak. For example, consider the Bollinger Band setup configuration. There are a few sites that will list stocks that have penetrated an upper or lower Bollinger band. Those penetrations are nearly meaningless unless there has been a previous band "squeeze," because the "squeeze" is a consequence of low volatility. It is the period of low volatility before a band is penetrated that makes the event meaningful. Our algorithm generates a list of stocks that have penetrated a Bollinger band after a period in which the bands have squeezed together. Other sites cannot do that because the mathematics necessary are beyond the capabilities of their pre-packaged off-the-shelf algorithms. Having the ability to do all the mathematics in-house not only enables us to create unique algorithms, but it also dramatically reduces the costs of our enterprise.
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