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Questions? Here Are Some Answers

1.  Are StockAlerts scans superior to scans found on other websites?

Our search algorithms find more complete and timely "setups."  In addition, some preliminary screening has been done for you.  You don't have to wade through so much "garbage" when you use StockAlerts.  That's because we have eliminated many "junk" stocks for you (stocks that do not have sufficient liquidity for investors to get a decent price on either side of the trade or to get a good execution of their order).  One example we like to use is the Bollinger band squeeze alert, because it is so easy to explain and also easy to visualize.  It is also one of the more powerful alerts that experienced traders like to use.  Many sites advertise that they give Bollinger band alerts.  What they give is an alert that a Bollinger band has been penetrated.  The problem with this kind of alert is that it is nearly useless.  What makes a Bollinger band penetration significant is if it occurs after the bands have squeezed together with relatively narrow separation between them.  The principle behind a useful band penetration is that stocks often surge after a period of low volatility.  Bollinger bands squeeze together when volatility is low.  Therefore, what the trader really wants is to be notified of a Bollinger band penetration after the bands have had a period of narrow separation.  If the bands have "squeezed" and then the stock surges enough to penetrate the upper Bollinger band, the odds are much higher that the stock will continue its upward thrust.  However, if there has been no squeeze, the penetration would be much less significant.  We are the only site we know of that requires the all important "squeeze" before the band penetration (and before an alert is generated).  The reason for this is that other sites use commercial downloads.  The other sites all offer the same thing because they buy their data from data vendors.  They do not have mathematicians on staff who can create better algorithms.  The algorithm we use for the Bollinger band alert is far more sophisticated and complex than the algorithm used by vendors who sell their scans to other websites.  Our scanning algorithms are created by us.  Our equations are repeatedly tested and rewritten until the scan results match what we are trying to achieve.  We refer you to the StockAlerts page for more on the difference between StockAlerts and the stock "filters" you usually find on the Internet.

2.  When I click on the product links on the left hand side of the page I find pages and pages of discussion.  Why are these sections so long?

The short product descriptions can be found by clicking on the "Products & Prices" link on the menu at the left of your screen (near the top of the menu).  Most people will find all the information they need there.  On the other hand, some of our more technically minded visitors want much more information.  In fact, the quantity that would satisfy them would probably put most people to sleep.  Most websites do not offer nearly enough information to satisfy this kind of visitor.  We made a real effort when designing our website to satisfy both types of visitor by offering them a choice.  They can opt for mind-numbing quantities of information or they can opt for a briefer description consisting of a little less than a page.  Visitors can decide for themselves when they have enough information.

This bears upon the larger issue of website design and purpose.  For example, you will not see the use of "Flash content" or moving pictures and words on our website.  It is not difficult to put in, but we hesitate to make use of it.  Of course, the obvious advantage of including moving pictures or words is that some people seem to think it means the site has "technical sophistication" and therefore it must be produced by a more sophisticated company.  Of course, this is nonsense.  We have tried animation and found it is distracting to some and annoying to others.  It also tends to captivate attention.  We prefer that people become engaged in our content rather than fascinated with our graphics.  That is not the only reason for our hesitation to use animations.  Not everyone has a super fast broadband connection.  Flash animation violates the website design rule of avoiding a long loading time.  Some of our pages are already longer than ideal for a fast load time.  Flash increases the loading time of a website by up to 30 seconds on some DSL connections and by several minutes on dial-up, which many of our visitors are still using.  These people often get impatient with a website that takes a long time to load and they go somewhere else.  Flash content slows things down, taxes the patience of some visitors, and provides little content.  It is really a type of "window dressing."  Our purpose in designing our site was not to display fascinating graphical movement. We designed it to educate or inform visitors and to make our investment tools and resources available for a fee.  We cannot teach or provide anything to a person who leaves us before our site is fully loaded.   

Then there are "Pop-Ups."  Internet users almost universally hate pop-up windows.  They are not only an annoyance but many feel they are an invasion of privacy.  Pop-ups could also make our visitors fear for their safety, because pop-ups can carry spyware and even viruses.  Most of our visitors probably employ pop-up blockers.  You won't encounter pop-ups on this site either (though you may see alternate text provided for the visually impaired if you place your cursor over some images).  Does that make us less "sophisticated," our tutorials less informative, or our products less desirable?  Of course not.  These features have no bearing on the quality of our content.

On one occasion, we discovered that when using two of our browsers, our site's pages had several links to ads and sites of other companies that were not placed there by us. These links were "virtual links." That is, they were not really on our website. However, they worked like real links if we clicked on them.  The browsers we were using were Firefox and Chrome. When we used Internet Explorer, Netscape, or Safari the links did not appear. That led us to the conclusion that our browsers had been compromised. We uninstalled the browsers, and reinstalled what we wanted.  Please be advised that our site never places ads or links to other company sites on any of our pages except on the Links, Resources, Outside-Help, and Resource Center pages. All other links on our site pertain to our own site and services. We do not sell ad-space to any other firms. If you see a link on one of our pages, put your cursor over it or click on it. If it points to a location away from stockdisciplines.com, then your browser has probably been compromised.  If you are convinced that your browser is not compromised, please let us know so we can determine whether or not the link is really on our site.

3.  Is there anything special about StockAlerts or The Valuator you care to mention? 

The production of The Valuator is much more labor-intensive than any other publication we have.  It is packed with information--most of which is not available anywhere else on the planet.  It cannot simply be downloaded from a data vendor like most of the data on other websites.  The real question is "How can The Valuator be so inexpensive?  For The Valuator, a large amount of financial data must be gathered, processed, filtered, and formatted for each issue.  Much of this has to be done manually.  This work, like the data gathering, cannot be automated.  Based on the amount of work required and the uniqueness of the data, The Valuator would be an outstanding bargain at much more than $250 a year.  However, we do not try to get the highest price we could get nor do we try to get the "average going rate."  In fact, we charge far less than others charge for market letters half the size (and with far less information).  We want people to think "Wow, what a bargain!"   

4.  What's the "Promise and Affirmation" all about? 

We have cut prices well below our normal rates, and we are therefore operating on thin margins.  Each order is extremely important to us.  The real problem we face is cheating or stealing.  We base our whole operation on trust.  We can’t afford to get beat up in the marketplace because our customers send free copies of our products to friends.  If people are not honest with us, we will either have to go out of business or significantly increase our prices.  Some people think that because they send a copy of our product to only one friend, it cannot make much difference, but it does.  Every paying customer counts for us.  Our company is not a big conglomerate.  We are a very small but dedicated operation.  We have been producing The Valuator for over 20 years.  Even though we are small, we are not fly-by-night.  You might call the electronic provision of our products an experiment.  It enables us to be more efficient and to pass significant savings on to our customers.  We are trying to do just that, but we need your help to succeed at it.  We must adapt to survive.  We do not want to limit the availability of our publications to printed versions only, but we will if we cannot trust our customers to honor our copyrights.  That would mean customers would no longer be able to use a spreadsheet to sort stocks by various criteria.  If we have to print on paper, our delivery will be slower, and our prices might be more than double what they are now.  Instead of sending free copies to a friend, why not tell the friend how useful the product is and recommend it?  That’s the way the system is supposed to work.  (Please read #s 5 & 6)

5.  Why do you require customers to promise they will not forward or otherwise send your products to another person?  Won’t they do it anyway?

We believe that people are essentially honest and that most cheating occurs when people do not really think about what they are doing.  They do not think of the fact that they are stealing something that is ours in order to give it to a friend.  Only the customer has a right to use our product.  The customer does not own the copyright.  The copy they send to a friend is a stolen copy.  Sending a copy to a friend is similar to going to a magazine rack, paying for a copy of Money magazine, and then stealing an extra copy to give to a neighbor.  Our requirement that a customer agree to the "Promise and Affirmation" is intended to focus attention on the issue and to cause our customers to commit to being honest with us.  Making such a promise and affirmation will mean something to honest people.  To see our "Notice" about this, click on NOTICE.  This link will provide additional information in the first paragraph.  The rest is a repeat of information here.  (Please read #6 also)

6.  So why do you ask people to e-mail you their promise before they order or with their order? 

If a person orders a product, the product will not be delivered until the promise is received by us.  The promise is an integral part of the form used when paying by credit card.  The order will not even be forwarded for processing if a person refuses to make the promise.  However, some customers will prefer to pay by sending a check through the mail.  If the customer refuses to send the promise with their order, we will have to give a refund.  Therefore, to avoid unnecessary aggravation for the customer, we ask that the promise be sent at the same time or before the order is placed.  If an individual is not going to send us the promise, we might as well find out beforehand.

7.  Compare StockAlerts and The Valuator.

They were both originally conceived as monthly publications.  However, it soon became apparent that the signals generated for the large number of stocks in StockAlerts would be of interest to very short-term traders as well.  Short-term swing traders and day-traders need a constant supply of stocks that are ready to move at any given time.  The Valuator is a research tool that goes far beyond merely finding a stock that is likely to surge.  It gives information about fundamentals that can fuel a long trend, and so on.  Since the moves that shorter-term traders are looking for are not very extended, fundamentals are not quite as important as they are for other investors (however, that does not mean they are unimportant).  It is more critical for them that they scan a much larger universe so they can always have a collection of stocks that are ready for action at any given time.  Unlike The Valuator, StockAlerts does not provide any information on the fundamentals of a company.  As the holding period increases, fundamentals become increasingly important.  That makes The Valuator a very useful screening tool for short-term, intermediate-term, and long-term investors. We decided that The Valuator could, at a reasonable price, meet these needs and that monthly publication would serve the purpose nicely.  The two publications have an overlapping constituency, but they address somewhat different needs.  They both can serve some of the needs of long-term investors (who will want a stock that triggers an alert in StockAlerts because it is ready to move, and that also satisfies elements of their discipline derived through reference to The Valuator) and short-term traders (who want stocks that are ready for action that they locate through StockAlerts but are smart enough not to ignore the fundamentals and other information available in The Valuator). 

8.  How many stocks are covered in The Valuator?

Because of the labor involved we have decided, at least for now, to keep The Valuator limited to about 500 stocks. 

9.  Why use Stops?  Don’t some charting programs also generate stop-losses?

Some can, but not at anywhere near the price nor are they nearly as easy to use.  Also, some do not use the right formula for computing a standard deviation.  There are two basic formulas, and they have different statistical uses.  However, one major charting program we know about (priced at more than $1000) uses the wrong equation for this purpose.  This error will tend to place the stop too close because it assumes the data measured is all the data rather than a sample of the data.  Measuring stock price data over any time period is measuring only a sample of the data that could be measured.  Measuring the tallest man in a room of 30 men does not tell you how tall the tallest man in the city is. In the same way, the largest price spike of a stock over a period of 20 days does not define the largest probable price spike.  There is a specific formula that should be used to draw inferences about probable price spikes based on a sample of pricing data.  Another problem with using charting programs to plot your stops is that every such program we know about requires that its users learn how to use the syntax of the program and how to write the needed equations correctly.  With Stops, all you have to do is enter price and date information.  You do not have to know how to write statistical equations or figure out program syntax.

10.  Why did you stop managing accounts?

For many years we managed accounts for others, targeting annual returns of about 20% and holding most positions more than 6 months.  However, we had also developed a very high return discipline that we had been testing with real money.  A little market history might be helpful here.  The market goes through shifts in "style."  These shifts influence the kinds of investment strategy that will be most successful.  We will spend some time on this answer because new traders and investors might learn something from reading about our attempt to use a high-performance discipline with client accounts, the different performance targets, why a high-performance discipline was not practical, the need for a strict adherence to the rules of a discipline, the tradeoffs required, and why we finally decided to leave the advisory business. 

In short, we decided that leaving the advisory business was necessary to release the full power and profitability of the Disciplined Growth Strategy for the personal accounts of company members.  [Disciplined Growth Strategy is the name we created to refer to our high-return trading discipline.  Even if somebody else uses the same name for a trading discipline, the discipline they are referring to will not be the same because the discipline we use is proprietary and not in the public domain] Managing the accounts of others for a fee (but not using the discipline for our personal accounts) was less attractive financially than giving up the fees and fully implementing the discipline for our personal accounts.  However, there was much more that went into the decision than this.  Let's look at some of the factors that were involved.

Because the high-performance discipline required a different mindset and way of thinking than conventional approaches to investing, we found it difficult to effectively use the discipline in our own accounts while using other strategies for clients.  For us, the mindsets behind the different approaches to managing investments "collided" and "interfered" with each other.  The account management process, the regulatory paperwork, the wide range of investment needs of our clients, and their widely divergent attitudes about "appropriate holding periods" imposed too many constraints and added too much clutter to the trade-decision process.  To do it right, all accounts would have to make the same trades at the same time. 

However, we could not get all our clients to consent to a strict adherence to the discipline.  Although a few clients were ready to implement the discipline, others complained or were prone to confusion whenever trade activity levels increased.  Some even seemed to want to "buy and hold" without implementing any selling discipline at all.  For example, if our algorithms issued a sell signal and we sold a declining stock quickly with only a small loss, some clients became upset and called to advise us (in no uncertain terms) that we should have given the stock more "breathing room."  We concluded from these and other comments that some of our clients would prefer that we "rode" a stock up and down like a roller coaster through several cycles before even thinking about selling.  They would also prefer that we ignore our algorithms when they indicate that a small decline had a very high probability of growing into a larger loss.  While riding a stock up and down through several cycles may be acceptable when you are trying to generate a return of 15% (assuming that none of those down moves become nightmarish), experienced traders know that this tolerance for loss has no place in the execution of any truly high-performance investment discipline.  We could not trade as freely for our clients as the discipline required.  Furthermore, because we needed to manage the personal accounts of members in the same way as we managed client accounts, our members could not come close to achieving for their own accounts the growth potential of a strict adherence to the discipline.   

We even considered the possibility of continuing with only those clients who were fully committed to achieving high performance and who did not care what level of trading activity it required to get there.  The problem with that idea was that the number of candidates was small (most of our clients were retired or nearing retirement) and the risk we would assume was too great relative to the fees we could charge.  If one person became confused because of the trading activity, or if we had a temporary slump that frightened somebody to the point that they contacted the SEC or other regulatory authorities with a complaint, then we would have to take time and energy from our enterprise to explain or defend our methodologies to regulators who are committed to the conventional wisdom that one should buy and hold stocks through their ups and downs and eventually sell them when they are higher.  [While this approach might work sometimes for people who do not have the disciplines and tools to be effective traders, it will not enable a person to achieve returns averaging well over 50% a year.]   

We have a discipline that has generated about 20% a year for 15 years.  This strategy is designed for intermediate-term investors in utility stocks.  We have another slightly stronger discipline that has averaged about 26% a year and that buys any kind of stock.  Let’s refer to these disciplines as "20% systems" (reflecting their targeted level of performance).  However, the discipline we wanted to use for client accounts (the Disciplined Growth Strategy) was far stronger than either of these "20% systems," but it required a more active and disciplined approach to trading.  If a person makes a half-hearted attempt to use the Disciplined Growth Strategy (if a person does not sell immediately when the model says it’s time to sell, and so on), performance will suffer.  Under those conditions, the performance of the Disciplined Growth Strategy will not be as good as that of our "20% systems." 

An analogy might help you to wrap your mind around the problem.  Assume that the cylinders in the engine of a racing car are similar to the rules of an investment discipline.  Optimum performance of a racing car can not be achieved unless all cylinders are firing correctly.  In the same way, optimum performance cannot be achieved with a high-performance trading discipline unless there is strict adherence to the rules of the discipline.  A high-performance racing car will not perform as well as the average family car if you disconnect the spark plug wires to four of the eight cylinders in its engine.  In the same way, following only a few rules of a high-performance investment discipline will result in relatively poor performance.  Performance will tend to be inferior to that of the 20% systems.  The interdependent rules that comprise a high-performance discipline also function as a kind of glue that gives the discipline its integrity.  Ignoring some of the discipline's rules will weaken or even destroy the discipline's integrity.  In other words, "things will fall apart."  The unwillingness of a significant number of clients to follow the rules of the Disciplined Growth Strategy left us in a quandary.  We either had to give up any hope of using the  Disciplined Growth Strategy for client accounts and return to the use of more conventional investment disciplines, or we had to quit managing accounts and use the much more powerful discipline for our own accounts.  There was another factor at work. 

Wendy Felt had been trading in her own account with real money for about 5 years.  [Wendy is the daughter of Winton Felt, and co-editor of The Valuator.  She is also a trader.]  Wendy was having fun with her trading.  Also, her trading activities convinced us that consistent returns well above 50% were realistic goals when using a good stock-trading discipline (without the use of short-selling, options, currencies, or commodities).  Wendy had been preparing to take over parts of our portfolio management business and planned to use the discipline that she had been using for her own account to manage the accounts of her clients.  However, when she saw the reluctance of clients to implement discipline, and concluded that their attitudes could also result in problems with securities regulators, she realized she would have to use a much less powerful approach to investing in managing client accounts.  That would also interfere with her use of more powerful disciplines for her own account.  She weighed the burdens and problems of managing money for others to target returns of maybe 20% to 30% against the freedom she would have from client and regulatory difficulties while trading her own account without restraints and targeting much higher returns.  She decided to choose the latter.  Winton Felt reached similar conclusions from a different perspective.  He decided that working together with Wendy and being able to use a more disciplined approach to investing without opposition from clients or any other constraints would not only be more enjoyable but also more profitable.  He decided that working closely with his daughter in a profitable enterprise of mutual interest in which they could stimulate and encourage each other in creative ways was a very attractive alternative to the constraints, burdens, regulatory overhead, and limitations on performance that are part of the investment advisory business.  Simply put, he wanted to have fun playing with his daughter. 

Now let's look at it from a strictly business perspective.  Managing client accounts in the hope of achieving a return of 20% to 30% while collecting a management fee was not as attractive to us as taking the firm out of the portfolio management business, fully implementing our disciplines for member accounts, and targeting returns 3 times as great.  While there was no guarantee that we would always hit our performance targets, we had concluded that our disciplines made it worth the effort.  It seemed a shame not to even try to implement disciplines that took so many years of research and testing to create.  How many investment advisors even hope to achieve that level of performance?  If they thought they could, wouldn't they simply trade their own accounts?  Why would they work for a fee and put up with all the regulatory hassles?  On the other hand, we know of some traders who consistently achieve these higher performance levels when managing their own money.  We have studied, conducted research, and tested trading systems for many years.  At one point we dedicated at least 8 hours a day (for 3 of those years) to designing and/or testing the profitability of many thousands of disciplines.  We satisfied ourselves (with real trading in a real account) that our disciplines could do what they were created to do if they were implemented correctly.  We wanted to share what we learned with clients by employing those disciplines in the management of their accounts to achieve performance rarely seen by investors.  We just could not get the level of client consent we needed to implement the discipline effectively.

Once we came to the conclusion that the goal of implementing our disciplines for a large number of clients with widely divergent attitudes about investing was not practical, we decided that the best way we could put all that work and knowledge to good use would be to enable our members to implement what we had learned.  We understood the disciplines well enough to fully trust them.  The trading activities of members could then be used as resource material for the teaching and training activities of the company.  Our products flow naturally out of our own trading needs and/or experiences.  For example, even if nobody subscribed to them, we would still produce The Valuator, StockAlerts, and Strongest Stocks for our own purposes.  The power of these tools may not be immediately obvious to the casual user (who only wants to be told what to do), but they were designed for us and for traders like us who prefer to make their own decisions.  We decided that since we produce them anyway, we might as well make them available to subscribers.  Thus our own desire for these resources has resulted in the availability of tools that can, if used correctly, benefit others.  Our visitors, subscribers, and licensees can therefore benefit from our experiences and information while trading as conservatively or as aggressively as they desire.  The members of our company, on the other hand, can benefit from being able to fully implement our disciplines for our own accounts.    

Thus, we finally came to the conclusion that life would be simpler and there would be fewer headaches and less stress for our members if the company focused on providing resources for investor enablement and stopped managing accounts.  Accordingly, with the unanimous agreement of our members, "enablement" became the focus of StockDisciplines.com, a.k.a. Stock Disciplines, LLC.  The firm now gives no investment advice.  We never make stock recommendations or any other personal recommendation related to investing.  Dr. Felt had a lengthy conversation with a spokesperson for a securities regulatory authority before leaving the advisory business.  The regulatory spokesperson was asked the following question.  If a person is no longer a registered advisor and does not get fees for managing accounts, if he received a small fee for a market-related subscription (like a market letter), would he be in violation of any regulations if he gave free advice?  The answer was that even if the advice were given free of charge, he would be in violation of securities regulations if he were not a registered investment advisor.  The representative of the regulatory authority said that in this situation, the subscription fee would be interpreted by regulators to be a fee for advice rather than for the subscription.   [Client ability to influence and interfere with our trading procedures by imposing their own individualized suitability constraints is part of the client-advisor relationship and is part of what it means to be a licensed advisor.  It was also a primary incentive for giving up the license.  If we were to get a fee for any service or subscription, giving even free advice would require that we subject our operations and our trading to the fiduciary responsibilities, interference from clients, regulatory constraints, and compliance requirements from which we sought to be free].

 Instead of giving personal recommendations, we simply try to enable others to do a better job for themselves.  That way, we no longer have to indulge securities regulators who are constantly demanding more paperwork (at the time of our withdrawal from the advisory business securities regulators required that each advisory firm have at least one employee whose full-time responsibility is to keep the firm compliant with all the regulations).  

On the personal level, the trading of our members is now their own business, and they can do it without client needs and biases interfering with how our members manage their own portfolios.  It was difficult for clients to grasp and then act on the fact that it is not finding big winners but avoiding big losers that produces great returns.  This is an oversimplification, but it drives home an important point.  The point is that most people approach investing with unproductive goals and incorrect thinking.  Their perception is that to be a big winner in the market you must learn to pick big movers.  However, the real way to become a winner is to learn about finding setups, the correct timing of entry and exit points, and strictly limiting losses.  Changing our company's focus gave us a win-win business model.  On the one hand, if they learn to use them correctly, our customers and visitors can benefit from the use of our tools and information.  On the other hand, our members get to trade our disciplines correctly and without interference from clients.  Everybody benefits from this arrangement.

11.  You say it is possible to generate far more than 20% net return per year most years.  Top traders at major brokerage houses have tried for years and we keep hearing about them taking huge losses.  I am skeptical. 

On the one hand you have "hot shots" with new MBAs and bright ideas about how to trade.  They risk their firm's money, not their own.  They are young and in a hurry to make a name for themselves.  In order to make it "big," they leverage their firm's money.  Their thinking is that if they are right, they want the most "bang for the buck" they can get.  They are sure they are right.  However, leverage is a two-edged sword.  It is a little known fact that 80% of those who play the futures markets lose all their money.  That's because most of those traders use huge amounts of leverage.  The overuse of leverage can be like playing the slot machines in Las Vegas.  It is possible to do well for a time, but if you play long enough, you will lose it all.  Most newcomers with inflated perceptions of the effectiveness of their approach do not focus enough on risks and loss.  They are focused on opportunities and gain.  That is a big mistake.  

On the other hand, you have somebody who is not in a hurry.  He spends several years doing little else but test thousands of strategies with real data on thousands of stocks over a wide variety of market conditions covering many years.  The point of his research is not to find the strategy that got the best return.  That would be "curve fitting."  That means he would end up finding the strategy that happened to generate the best return under specific conditions for a specific stock.  Such a strategy might be a poor performer under other conditions and with a different stock.  Instead, the goal was to find the strategy out of many thousands of strategies that works best with most stocks under most market conditions most of the time.  Such a strategy may not be the best to use for a particular stock at a particular time.  At various times the market favors blue chips, small caps, dividend payers, growth stocks, value stocks, utilities, or whatever.  The key is to find the characteristics of a strategy that works very well most of the time regardless of the market's prevailing bias.  We will not go into the design details of the research, but we will give an example of one of its elements.  To find the best strategy out of, say, 1000 strategies, you might start by applying each strategy to each of 5000 stocks over a period of 20 years.  Take one strategy as an example.  You might compute the total return of the strategy for each one of the 5000 stocks over a 20 year period.  Then you might add the returns of the strategy for all 5000 stocks to get the net total return in dollars of the strategy for a "portfolio" consisting of 5000 stocks (with the same amount of money initially invested in each stock).  You would repeat the procedure for each of the 1000 strategies and then rank the strategies according to their performance (revealed by the dollar value of the 5000-stock portfolio after using each of the strategies for 20 years).  The strategy that achieved the greatest gain in dollars would be the strategy that generally performed best most of the time for most stocks (it is not quite as simple as stated, but it will do to illustrate the point).  That does not mean the strategy will perform best for any particular stock in the future.  Once you have tested 50,000 strategies or more using this approach, it is then necessary to find the common elements of the best performing strategies. 

Statistical procedures were used to assure "robustness" of the findings.  For example, would a slight change in any parameter or variable cause a significant change in performance?  A robust strategy does not fall apart with small changes.  The work required by the design of the study ranged from 8 to 16 hours a day for three years.  This is definitely not the approach of a person in a hurry to make a name for himself by gambling with his firm's money.  It satisfies the ego to find the big winners.  However, all our research told us that finding big winners is not the right goal for those who want to be winners.  The real trick is to avoid big losses.  For example, in one study a major stock (IBM) declined over 70% in just a few years.  One of our better strategies managed to make a large annual profit on the same stock during those declining years without selling short or using margin.  All the strategy did was buy and sell without the use of leverage.  The stock could hardly be called a big winner, but the strategy definitely was.  Avoiding loss is not as ego-satisfying as finding a stock that doubles quickly.  However, finding big winners is something of a gamble.  You do not have much control over how far or how quickly a stock will rise.  However, you can control how much you lose.  That is something that is defined by your discipline.  If you want to be a gun-slinger, be sure you are using the money of someone who needs a tax write-off.  If you want to be a real winner, you must exercise a discipline of controlled losses.

We have given only a superficial description of some of the things we did to develop only one aspect of the technical side of our discipline.  We have said nothing at all about the fundamental component of our strategy.  The fundamentals we consider important to our strategy are incorporated in The Valuator, a publication we have developed over many years.  We began that part of our research over 20 years ago.   

The traders that are always in the news are generally not the most successful traders.  In fact, they are usually in the news because they have caused some major problems for their companies.  There are traders who regularly gain 50% or more in the market.  However, most of them prefer to remain out of the spotlight.

If you are skeptical, fine.  Continue to invest the way you always have.  It is our opinion that to be highly successful in the market long-term, it is necessary to have a discipline and to believe in that discipline.  If you do not believe in your discipline, you will second-guess it.  If you do not trust your discipline enough not to second-guess it, you do not really have a discipline.  A person who is skeptical about the efficacy of his discipline will not be among the consistent winners in the stock market, though he might occasionally be a winner by accident.

We have no need or even the slightest desire to prove that such returns are possible.  Even audited performance reports would not "prove" anything to the doubters, and those who believe it can be done do not need proof.  The doubters would only say "That was then, bet they couldn't do it now."  We view our performance as our own business and it is a private matter.  We intend to keep it that way.  Besides, it is to our advantage to have a lot of people in the market thinking, investing, and trading in conventional ways.  Believers are the ones who are most likely one day to become our competitors in the market.  Even so, we are convinced that there will always be enough sheep in the market to provide all the shearers with an adequate supply of wool.

12. Do you have performance reports?

Specific buy and sell data for specific stocks is necessary for a performance report. An advisor who uses conventional methods of finding stocks based on a valuation model can say, "this stock is undervalued and therefore a buy if it is available at $25 a share." Some may use a little technical analysis and say that if it breaks out above resistance at $30, it is a buy. Such investors are happy with a return of 7% to 20% a year. When the stated event occurs, the name of the stock, date and purchase price can be used in creating a performance report.  When we were in the money management business, we made buy and sell decisions for client accounts. We generated performance reports so clients could see how we had done. When there is a single entity or individual who makes all investment decisions, those decisions are specific and a part of recorded history. The results of those decisions define the performance of that individual, and it makes a lot of sense to generate a report of that performance for those who pay for his decision-making services.

However, we no longer manage money, and we do not make investment recommendations. We are now trader/investors. In order for us to have a chance at getting the returns we are after (far greater than 7% to 20%), we must use a very different approach than the "conventional" approach mentioned above. Instead, we created algorithms that enable us to scan thousands of stocks and identify those that have what we call a "setup pattern." These patterns are usually seen just before a price surge. A price surge does not occur every time we find such a pattern, but the probabilities of a price surge within two weeks are greatly increased when a stock's chart does show a "setup pattern."
 
The bottom line is that our lists are NOT buy or sell recommendations. Also, not all setups are attractive (because of overhead resistance, and other factors our algorithms cannot "see" but have to be spotted by visual inspection of the stock's chart).

There is another problem with creating a performance report. Whose performance do we report? Richard Dennis, a well known trader, once conducted an experiment in which a group of traders were taught how to use a specific trading system. They were given the same stock information and the same rules. Some made great returns and some lost a great deal. There was a wide range in performance because people, even in a controlled environment, implemented the same discipline differently.

When we post a list, some will act immediately and some will delay a few days. People will buy or sell at different prices and at different times. The prices on the list are history. It is nearly impossible that anybody could buy all the stocks on the list at the prices listed. Some might argue that we could base our performance reports on the prices given on the reports we publish. We could do that, but it would not mean anything. Even our own traders do not think all the stocks on our lists are worth buying. Which stocks would we list in our performance report? Out of 50 stocks listed on a given day, we may decide that NONE are worthy of purchase because of nearby overhead resistance or because of something else that makes the stock undesirable (See below #13). Including those stocks in a performance report would be ridiculous. The decision of what to buy and when to buy it is a very personal decision. Our own traders do not buy the same stocks, and even if they do, they will usually buy them at different prices.

Using the lists generated by our algorithms, we can spend our time more efficiently by reviewing only those stocks that have satisfied certain minimal requirements that make it more likely that there will be a price surge soon. THAT IS ALL THE LISTS ARE FOR. They are NOT lists of recommendations. We make the lists available to our subscribers so they can use them the same way we use them.

13. You say you focus on "setups."  Explain.

In order for us to have a chance at getting the returns we are after, we must use a very different approach than the "conventional" approach. We are looking for stocks that are about to surge. There are far too many stocks for us to be aware of which ones are ready to surge in price without some way of screening them to find the most likely candidates. These stocks cannot be identified by using fundamental analysis or the other analytic techniques of the more common approaches to investing. Therefore, we created algorithms that enable us to scan thousands of stocks and identify those that have what we call a "setup pattern." These patterns are usually seen just before a price surge. A price surge does not occur every time we find such a pattern, but the probabilities of a price surge within two weeks are greatly increased when a stock's chart does show a "setup pattern."

By using our algorithms to find setup configurations, we can narrow the list of possible purchase candidates from thousands to hundreds or less. Sometimes, an algorithm will scan thousands of stocks and find only a dozen (or fewer) that have an acceptable setup configuration. Thus, instead of searching through our database of thousands of stocks to find good investment candidates, we can look at a short list of candidates that have satisfied our preliminary requirements. We have algorithms that hunt for stocks that have any of a variety of setup configurations. Let's look at one example to see how this works.

Our years of experience and research tell us that large institutional investors pay close attention to the 50-day moving average. We have noticed that when the 50-day moving average is climbing at a good rate, and the stock is well above that average, the stock will eventually return to the average and then accelerate away from it again. That is, the average will rise, and the stock will decline until the two meet, and then the stock will "bounce" off the moving average and begin to climb again. It does not always happen that way, but it is a high-probability scenario.  When a stock has been above a strongly rising 50-day moving average and has declined almost to the point of reaching its 50-day moving average, our algorithm will identify the stock as a "setup" and include it on its list of stocks that have various "setup" configurations (this particular setup is found by our StockAlerts algorithm). As the stock draws very close to its moving average, institutional investors tend to consider the stock to be a bargain and begin to buy. Why? Buying when a stock is at its rapidly rising 50-day moving average is a relatively low-risk purchase. It is unlikely that a stock will fall significantly below its 50-day moving average when that average is rising at a good pace. Because our algorithm has alerted us to the configuration of the chart's pattern, we can monitor the stock and see if there is a "trigger event" (a reason to act). The stock will either "bounce" off its 50-day moving average, or it will decline below it. Our experience tells us the odds favor a "bounce." When we see that the stock has reached its 50-day moving average, and its price activity reflects new buyers entering the market (the stock's high is higher than the previous day's high and the volume increases), we have our "trigger event." We can then buy, place a tight stop loss order, and wait. If the stock does not follow through within two weeks, we sell. We sell because we bought on the premise that it was about to surge. If that does not happen, there is no reason to keep the stock. We do not want to tie money up in non-performing stocks, because that reduces our own performance.  [If you do not pull the weeds in a garden, you will end up with a garden of weeds]   By selling, we free up money so it can be re-deployed to another more promising situation.  If it does surge, we hold it until the stock runs out of "steam."  That could take a few days, weeks, or even many months.  This approach could be used as an entry strategy whether a person is a short-term trader or long-term investor. However, despite the "trigger event," there may be a good reason to avoid buying the stock.

When we see a pattern develop like the one above, we look for overhead resistance a little above the purchase price or some "defect" in the pattern that increases risk or that makes the outcome of a purchase "iffy."  For example, besides overhead resistance, we look at downward spikes. If the stock has a pattern of spiking below its trendline or significant moving average, we suspect that somebody is purposely taking out the trailing stop losses. That is, they run the price of the stock down enough to trigger stop losses (further depressing the price) so they can buy it back at the lower price. Another example would be a stock that is declining toward support and then it gaps down with a volume surge before it reaches its support.  That action increases the odds that the support will not hold up under the selling pressure.  We avoid stocks that give such warning signals. 

Focusing on stocks in a setup configuration and avoiding those with obvious danger signals greatly increases our odds of making a successful investment.  Waiting for a "trigger event" increases those odds even more.  However, by screening out stocks evidencing any of a variety of danger signals, we might eliminate most or even all of a 50-stock list.  When that happens, we will simply wait for another list and try again.  Since stocks in a setup configuration are far more likely to surge within a few days, we make far more efficient use of our time by reviewing the short lists generated by our algorithms than by searching through thousands of stocks that are not in a setup configuration and do not have the high probability of an almost immediate surge. Though stocks that have a setup configuration do not always surge, they are far more likely to surge (and without much delay) than stocks that do not have a good setup pattern.
 
The bottom line is that our lists are NOT buy or sell recommendations. We often reject most of the stocks on our lists. We do not project ahead and say "if this stock reaches $25 it is a buy." If we did that, we would be tracking hundreds of stocks that are not ready for purchase, and the fact is that just because a stock reaches a particular price, that does not make it a good purchase candidate. How it reaches that price is extremely important in a high-performance system. There is no way that we can say of a stock that is NOT in a setup configuration, "if it reaches a certain price, buy it." Why? If it is not in a setup, we automatically reject it rather than spend time monitoring it. Even if it is in a "setup," setups are short-term configurations (lasting a day to a few weeks, depending on the type of setup), meaning that there is a time window in which to act, but only if certain conditions are met within that time window. Buying is not simply a matter of price. How and when a stock reaches a price are critical considerations. Some "setups" can evaporate in a few days. If the price is right but the setup is gone, we are far less likely to buy the stock. For a high-performance trader/investor, making a good trade is a matter of timing. First, we do not buy stocks that are not in a setup configuration. Second, setups may not last more than a few days. Third, not all setups are attractive (because of overhead resistance, and other factors our algorithms cannot "see" but have to be spotted by visual inspection of the stock's chart). Fourth, activity just before the trigger event can cause us to reject a stock. We evaluate stocks in the present, not in the future.

Thus, it is appropriate to repeat what we said in our answer to a previous question.  Our scan reports are intended only to narrow the field of candidates for us so that we do not spend our time reviewing hundreds of stocks that have no enhanced probability of a price surge. Using the lists generated by our algorithms, we can spend our time more efficiently by reviewing only those stocks that have satisfied certain minimal requirements that make it more likely that there will be a price surge soon. THAT IS ALL THE LISTS ARE FOR. They are NOT lists of recommendations. We make the lists available to our subscribers so they can use them the same way we use them. To see some examples of "setups" go the heading "Alerts in the StockAlerts System" on our StockAlerts.

14. On the "Stock Market Review" page you pay a lot of attention to the Dow Jones Industrial Average. Why?

New visitors may wonder why we give a more detailed discussion of the Dow below than of the S&P500. We acknowledge that the S&P500 is a better representation of the broader market because of its makeup and construction. However, at one time we provided market timing services as investment advisors, and we analyzed signals generated by the Dow and the S&P500. We found that we got much better bottom line results when timing entries and exits using signals generated by the Dow. Ironically, even when we timed Mutual funds and ETFs that invested only in the S&P500, using the Dow as a signal generator instead of the S&P500 gave better results! The greater breadth of the S&P500 (and Nasdaq) and the proportionally greater impact of the undisciplined activities of small investors add "noise" to the patterns of the S&P500 and Nasdaq. Relative to the total amount invested, the Dow has the greatest concentration of big money that is managed by disciplined professionals (less "noise"). In general, signals generated by the Dow have greater clarity (are more reliable) than signals generated by the S&P500. Since Apple, Cisco, Intel, and Microsoft are in the Dow, and since they are among the heaviest weighted (most influential) stocks in the Nasdaq, the Dow also gives pretty good signals for the Nasdaq (minus the greater "noise" of the Nasdaq). Indexes like the S&P 500 and Nasdaq Composite Index do not include volume data. Certain indicators (like Chaiken Money Flow, for example) cannot be used with those indexes because of the volume data required, but such indicators can be used with the Dow. In that regard, the Dow can be used as a surrogate for those Indexes. In the past, we provided information for the S&P500 and the Nasdaq Composite Index that was very similar to that given in the paragraphs immediately below the Daily Chart of The Dow. We decided that the practice was unnecessarily repetitive and tiresome for the reader, because both Indexes tended to rise or fall with the Dow. However, we continue to give pivot point levels, buy and sell signals, Group Pressure Gradient readings, and other information for the S&P500 and the Nasdaq Composite Index. Note: Contrary to what brokerage houses and mutual funds want you to believe (because they want you to leave your money in their funds rather than move it around), it is possible to profitably "time the market." The average investor is just too emotion-bound and undisciplined to do it correctly. (We do not offer timing services.)

15.  How do you teach? 
 

Visitors learn by poking around this site.  Each section has information.  Even this page is a teaching tool.  Some ideas conveyed in "Market Review" transfer to individual stocks.  For example, most of the indicators can be applied to stocks.  Learning how to read them for the market is transferable knowledge.  An example of how to use R.C. Allen's system is on the same page.  The procedures and rules used here apply to all triple moving average systems.  We illustrate the procedures with the Dow but this is knowledge that is transferable to individual stocks.  We also use tutorials to teach.  Please bear in mind that this site is new.  We think of the 25 or so tutorials listed at the time of this writing as only the beginning.  We expect to have many more tutorials posted over time.  Studying and thinking about what is said in the tutorials can be extremely useful.  For example, our discussion of the CCI is, in our opinion, one of the best available.  Other sites may display the CCI, but most don't say much about how to use it.  Some of our tutorials emphasize the thinking process.  The particular stock used to illustrate a concept is not really important.  It's the process of analysis used in approaching a situation that is important.

16. I am surprised at the prices of your services

To the best of knowledge, there are no other sites that offer services similar to ours, so it is difficult to determine what is a "normal" fee structure.  However, we have  extensive experience in the financial industry, and we estimate that "normal" prices for financial services like ours might cost four to five times as much as we charge (and some would charge much more).  We are conducting an experiment.  We wanted to see if offering our services at very low rates would bring in enough subscribers to compensate for the low fees.  We recently surveyed market-related Websites to see what they charged for subscriptions.  Click here to see survey data

The website has expenses that must be paid by the income it generates.  It takes time and resources to create, test, and debug algorithms that can find the "setups" that tilt probabilities in favor of the investor.  It takes time and resources to update the data, algorithm search results, and charts every day.  If you like what we offer, the best way to keep the site operating and prices low is to recommend us to others in chat rooms, blogs, and forums.  Tell a friend about us.  If you have a website, mention us.  Better yet, give us a link.  If we have to, we will raise our rates.  We may eventually raise them anyway.  

Windows users may also click with the right mouse button while on the desktop and select "New" then "Shortcut."  In the window that appears type "http://www.stockdisciplines.com" without the quotes and click "Next."  Type a name for the shortcut in the window.  For example, you could simply type the word "Stocks" (without the quotes) and then click on "Finish."  

18.  Why do you have California time posted on the "Market Review" page?

The S&P500 chart below the time shows New York time on the time scale because that is the location of the New York Stock Exchange.  All our site editing takes place on the West Coast (California).  For us, the market closes at 1 p.m.  We often, if not usually, complete our updates by about 5:00 in the afternoon West Coast time (sometimes a little sooner and sometimes a little later).  However, unforeseen circumstances may interfere with our achieving that goal.  The "clock" gives a reference for people in Europe, Asia, and in other time zones.  If people in those regions know what time it is for us, they can better estimate the time when the next update will be completed. 

When we display an interval chart, the time scale will reflect the time at the New York Stock Exchange.  When we make comments about our own operations, activities, and site updates, we reference Pacific time, because that is where we are.   

17.  What is a simple way to place a shortcut to your website on my desktop?

Look at our URL in your browser.  Notice that just to the left of our URL is a small picture.  In Internet Explorer it is usually an 'e' but it may be some other picture.  Click on this small image and drag it to your desktop.  This creates a shortcut to our website on your desktop.  If you cannot see your desktop, your screen image is probably maximized.  In the top right-hand corner, you will probably see _ □ x.  If the middle symbol is overlapping squares instead of a single square, click on the overlapping squares.  A single square will now appear.  Move your cursor to the right edge of your screen.  It will change to an arrow.  Press your mouse button and drag the edge of your screen image to the left.  Your desktop should become visible.  If not, repeat the process on the screen image that has become visible.  Eventually, you'll get to your desktop.  Once you can see your desktop, click on the image at the bottom of your screen that represents our website.  Now you can perform the procedure described in the first paragraph.  The top right-hand corner of your screen image has been changed to  _ □ x.  If you want to maximize it again, click on the square.


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