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All prices are in U.S. Dollars
. Stops
The following is a very abbreviated description. For a much more complete description, see Stops As you can see in the above illustration, the user can enter a stock's symbol in cell D1, and the desired data will appear in the blue area. Alternatively, he can simply scroll down the list to find the stocks of interest. All stocks on the list will show data generated by the settings entered by the user. In the Goldenrod colored strips, you will see "Price," "VA," "PriceVA," and "Price + VA." The letters "VA" stand for "Volatility Adjustment." If a stock has been in a downtrend and an investor is wanting to determine when a reversal has taken place, he might want to calculate a buy price by using a multiple of the volatility measurement. Instead of calculating the price for a stop order to sell, he may want to calculate a price for a stop order to buy. Also, there are times when short sellers will want to add the VA rather than subtract it. In these situations, the "Price + VA" column will be useful. Those who use the tool only for calculating stop loss prices for long positions will focus on the "Price  VA" column. The above illustration shows the tool configured for ATR stop losses. These are stops based on Wilder's original formulas for Average True Range. Stops does not modify Wilder's methodologies or use shortcuts. It uses his procedures of calculation as he intended. Note the gray box in cell G19. If the user enters an "S" in that box, Stops will reconfigure itself to generate data based on the standard deviation. Entering an "S" in that box changes the top left corner from ATR Stops to SD Stops.With the "S" in cell C19, Stops will ignore any entries in cell C2. All computations for the standard deviation will be based on 21 days of price activity. Stops will also show you the data used in computing stops. When the user scrolls to the right, he can view the following data. The user can see the ATR for the 5day, 7day, 14day, and 20day periods for all the stocks in the Stops database. He can also see the standard deviation of the Wilder True Range and the latest computation of the True Range. Pivot point data does not show in the above image because it was added after the above image was made (see the pivot point discussion lower on this page). Many investors rely on "eyeballing" charts to decide on a stop loss price (this can be quite sloppy and result in more than necessary loss) or on making their computations manually. Any manual calculations are likely to be very rudimentary because the more sophisticated computations are very timeconsuming. Rudimentary stop losses are usually the first to get triggered unnecessarily because of market "noise." These stop losses may also give up far too much money when they are triggered. Even one excessive loss of .65 on a 500 share trade would cost more than the price of using the tool for a full year. Multiply that by the number of positions incorrectly stopped out in a year to get an idea of the potential savings possible with Stops. The beauty of Stops is that it provides the more sophisticated stop loss calculations without you having to know how to write volatility measurement formulas and without you having to learn arcane program syntax. You simply enter instructions and Stops will do the rest based on the simple instructions you give it. Most successful investors prefer to place their stop loss just below a recent minor low. A minor low suggests that there is support at that level. An alternative approach is to place it under a significant trendline. However, there are times when the trader can find no recent minor lows or trendlines to use as a reference. At such times, a "mathematical stop loss" can be very useful. Stops can make computations that are based on statistical probabilities. That is, measurements of dispersion like the standard deviation enable a person to adjust the probability of the stop loss being triggered. Thus, by applying the appropriate multiplier to the standard deviation portion of the equation, a person can set the stop loss so that it is unlikely to be triggered because of the normal volatility of the stock within 50 days, 100 days, or whatever. See "The Probability of a Stop Loss Being Triggered" at the bottom of this page for more information.Stops has a Multiplier function (cell C3 in the first two images above) by which you can adjust the number of standard deviations or ATRs that will be used when the stop loss is computed. This tool can be used to find optimum stop losses. The key is to use a stop loss that is as close as possible to the current price (to minimize loss if the stock suddenly plunges) but that is not so close that it is likely to be triggered by normal volatility over the expected holding period of the position. When a stop loss is triggered, it should be for a good reason. There will always be some occasions when a stock will have a downward spike, trigger any reasonable stop loss, then climb to a much higher level. It is impossible to completely eliminate such occurrences. Though they cannot be eliminated, they can be made far less likely. Stops is a flexible and easytouse tool for generating stop losses shaped by the user to meet his or her own trading needs. Fibonacci Retracement Levels It is often difficult to find a good entry point when a stock is moving up strongly. Traders who expect a stock to continue in a strong advance often buy a stock on a pullback to just above a Fibonacci retracement level and place a stop just below it. If that support does not hold, they will be stopped out at a price only a little below their cost. Stops makes it easy for you to determine Fibonacci levels. It should be mentioned that the ATR and standard deviation stop losses are far more reliable than Fibonacci stops. However, Fibonacci levels can be useful for traders focusing on very shortterm price movements. As explained above, they can also be useful for determining entry points. To generate Fibonacci retracement levels, enter the high and low prices of the stock’s most recent significant move in the boxes provided. Various Fibonacci levels will be displayed. Calculations are displayed to 4 decimal places. Stops should be below support rather than exactly at or above it for a security in an uptrend. Most traders will place their stops at some distance below the calculated levels. The amount of “cushion” a trader uses will generally depend on tolerance for risk, time horizon, and the particular trading discipline used. For a security in a downtrend (one you have sold short), you would reverse your procedure. That is, the stop should be above the Fibonacci resistance level if you have shorted a stock in a downtrend. In a downtrend, the lowest price reached in the current downtrend should be placed in the “High” box (as illustrated above) and the highest price reached before the downtrend started should be placed in the “Low” box.
The pivot point is a recent addition to the data provided in Stops. A pivot point is a price level that is used by traders as a predictive indicator of market movement. A pivot point and the associated support and resistance levels are often turning points for the direction of price movement in a market. Prices tend to swing between two levels. For example, if a price is right at the first level of support ("Support 1"), the probability is that it will move back toward the "pivot point" These levels are very weak, and have most relevance for intraday action (daytraders). In an uptrending market, the resistance levels may represent a ceiling level in price above which the uptrend is no longer sustainable and a reversal may occur. In a declining market, the support levels may represent a low price level of stability or a resistance to further decline. Pivot points were originally used by floor traders in setting key levels. Before the market opened, floor traders would calculate the pivot points for the day. With these pivot points as the base, additional calculations were used to set support 1, support 2, resistance 1 and resistance 2. These levels could then be used as trading aids throughout the day. The resistance levels are where sellers are likely to enter the market, depressing prices. Therefore, it is significant if a stock can push its way through the selling pressure. It takes buying demand to push shares higher through levels at which sellers are waiting. Likewise, the support levels are where buyers are likely to enter the market, exerting upside pressure on prices. Therefore, it is significant if a stock declines through the buying pressure. It takes significant share selling for shares to continue dropping, even through levels at which buyers are waiting. Where S1 and S2 are the first and second levels of suppot, and R1 and R2 are the first and second levels of resistance. The pivot point is located just to the left of "Ticker Symbol" column. However, it is not necessary to scroll to the right and look up the pivot data for each stock. When a symbol is entered in cell D1, the pivot point data for that stock is automatically shown in Cells G41 to G51 as follows. If an incorrect symbol or if no symbol is entered in Cell D1, then there will be no data in the Pivot Data Module of Stops. Where the blue numbers are located in the above image, there will be blank spaces. To use Stops, you must have a copy of Excel on your computer. However, you cannot open Stops in Excel because it is a standalone executable file. You simply click on it and it opens.This tool is extremely easy to operate. It is fast, and it does the calculating for you. Each day, the user downloads an updated Stops file. It takes less time to download Stops than it would normally take to download data. All data in Stops is updated daily when the site is updated. Information on the development of Stops
The standard fee for this subscription has been $25/month. The fee below is experimental, as described in the above box. Look at it this way. An adult could buy two regular 1day tickets to Disneyland for $234.00. The price of using Stops for 6 months is only $90 under the current experimental price. The money spent for two tickets to Disneyland pays for the pleasure of a few rides and maybe a few opportunities to shop. The money spent on Stops is spent to enhance assets. Even one wellplaced stop loss might save many times the cost for a year of use, and pay for many trips to Disneyland. 

